Atkinsons a Fashion Perfum Campaign in 1988

 

in collaboration with JWT I signed up for the 1988 campaign for Atkinson's perfume. It became my 2nd advertising campaign as a photographer. The first campaign was for the launch of Elle Italy. JWT asked me to make sketch proposals. I used my photo montage technique for that. The agency was pleasantly surprised, saying that the campaign had actually already been completed.

Here are some of the sketches and the final campaign.

And some more shots of the model chosen for the campaign in a later art adaptation made by the artist

The model is Allana Whesley White, whom became a well know photographer herself!

A raw shot with the model, Allana Whesley White.

A raw shot with the model, Allana Whesley White.

A raw shot with the model, Allana Whesley White.

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An earlier sketch before the campaign shooting

One of the final campaign ad's