In 1993 I was asked to participate in the making of a tv spot and publicity campaign for Renault Twingo. Twingo was a revolution in cars!
Small city cars mostly meant for women. "Twingo non si guida, si indossa", "You don't drive Twingo, you wear it", was the slogan. The idea of both the spot and the campaign was based on some of my earlier photomontage works. I took care of the visualisation/colour/fashion and the casting. Here is the spot, and the backstage, making of shots.
Small city cars mostly meant for women. "Twingo non si guida, si indossa", "You don't drive Twingo, you wear it", was the slogan. The idea of both the spot and the campaign was based on some of my earlier photomontage works. I took care of the visualisation/colour/fashion and the casting. Here is the spot, and the backstage, making of shots.
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| An example of one of my earlier photomontage works which was the inspiration for the spot and campaign |
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| The model for the spot |
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| The model for the spot |
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| the making of |
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| still from the spot |
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| still from the spot |
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| still from the spot |
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| still from the spot |
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| still from the spot |
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| still from the spot |
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| still from the spot |
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| still from the spot |
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| still from the spot |
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